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Follow the Light

Create a 3D promo visual concept for a crypto/NFT product, using a claw machine filled with regular toys as the core metaphor.

3D
Follow the Light 3D claw machine scene, red-lit corridor

About the project

What the product is and what I was solving

Context

“Follow The Light” sits at the seam between two moods that don't usually share a frame: the soft, huggable cast of toys behind the glass, and the cold, red-lit corridor around them. Neither one wins — the comfort of the prize pool is what makes the hallway feel wrong.

My role

Full 3D production: modelling, texturing, light setting, postproduction.

Role
3D Designer
Timeline
1 week, 2026
Platform
Web, mobile, banners
Tools
Blender, Photoshop

Selected screens

Follow the Light 3D render, claw machine wide shot
Follow the Light 3D render, claw detail base layer
Follow the Light 3D render, prize toys close-up

See the full case on Behance

Full process, research and the rest of the screens.

Open on Behance ↗

behance.net/elizaemg